Head of Growth Marketing

About the Client:

Our client is a venture-backed studio at the intersection of gaming and decentralized finance (GameFi). They are building a next-generation gaming platform powered by NFTs and a sustainable token economy, with the mission to create fun, accessible, and rewarding experiences for players worldwide. The team is comprised of veterans from both the traditional gaming and Web3 industries.

The Opportunity:

Aurelis Search is seeking a creative and analytical Head of Growth Marketing on behalf of our client to build and lead their marketing function. The successful candidate will be responsible for developing and executing a comprehensive strategy to attract, engage, and retain a global community of players and token holders. This is a foundational role with the opportunity to define the brand's voice and drive explosive growth for a highly anticipated project.

The Role Involves:
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• Developing & Executing Strategy: Creating and implementing a holistic, multi-channel growth marketing strategy that encompasses community building, content, social media, PR, and performance marketing.
• Community First: Building and scaling a vibrant, engaged, and inclusive community across platforms like Discord, Twitter, and Telegram.
• Campaign Management: Designing and launching innovative, Web3-native marketing campaigns, including influencer collaborations, airdrops, contests, and AMAs.
• Content & Storytelling: Overseeing the content strategy to create compelling narratives that resonate with both crypto-native and mainstream gaming audiences.
• Data-Driven Decisions: Establishing key performance indicators (KPIs), analyzing campaign performance, and using data to optimize strategies and report on growth.
• Team Leadership: Building and managing a high-performing marketing team as the project scales.

The Ideal Candidate Will Have:
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• 5+ years of experience in marketing, with a proven track record of driving user growth for a tech, gaming, or consumer-facing product.
• Deep, demonstrable understanding of the Web3 ecosystem, including NFTs, DeFi, DAOs, and crypto communities.
• Expertise in community-led growth strategies and hands-on experience managing platforms like Discord and Twitter.
• A highly creative mindset with the ability to generate novel campaign ideas that cut through the noise.
• Strong analytical skills and experience with marketing analytics tools.
• Exceptional written and verbal communication skills.
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Bonus Points:
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• Experience marketing a successful video game or large-scale entertainment product.
• A strong personal brand and network within the Web3 community on Twitter.
• Experience with token launches and exchange listings.
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Why Consider This Opportunity?
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• Build from the Ground Up: The successful candidate will shape the entire marketing function and brand identity for a well-funded, high-potential project.
• Intersection of Worlds: This role is positioned at the exciting convergence of Web3 and the massive global gaming market.
• Creative Freedom: The position offers a high degree of autonomy and the freedom to experiment with bold, innovative marketing tactics.
• Top-Tier Compensation: A highly competitive salary and a substantial token allocation are on offer.
• Passionate Team: The opportunity to join a team of dedicated experts who are passionate about building the future of gaming.

Interested in leading the charge and building the next great Web3 gaming community?

If you are a growth-oriented marketer who lives and breathes Web3, Aurelis Search wants to hear from you.

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